In a situational audience analysis, what is generally expected as the audience size increases?

In a situational audience analysis, as audience size increases, speakers typically adopt a more formal speaking style. This shift in style is due to the need to maintain clarity and authority when addressing a larger group. In a more intimate setting, a personal style may facilitate connection and engagement, which is less necessary when addressing many individuals.

With larger audiences, the dynamics change; speakers often need to project their voice more effectively and utilize a structured format to ensure their message is delivered clearly and effectively. Formality can enhance credibility and ensure that the content is taken seriously, which is particularly important when addressing diverse groups with varying levels of familiarity with the subject matter.

As a result, a more formal tone and structured format help manage the complexities of engaging an audience, particularly in larger settings where individual connections are more challenging to forge. This is why a formal speaking style is generally expected in such contexts.