Persuasive speakers using the motivated sequence organizational pattern are also relying upon what additional strategy?

The motivated sequence organizational pattern is designed to persuade an audience by appealing to their needs and emotions in a structured way. It typically includes five steps: attention, need, satisfaction, visualization, and action. This sequence effectively guides the speaker in addressing the audience's motivations, which may create a sense of cognitive dissonance.

Cognitive dissonance occurs when there is a conflict between a person's beliefs and behaviors, prompting them to adjust one to align with the other. By leveraging this concept, a persuasive speaker can create an emotional tension that encourages the audience to reconsider their existing beliefs or attitudes in light of the new information presented.

While emotional appeal, logical reasoning, and rhetorical questioning are important strategies for persuasion as well, they operate differently within the context of the motivated sequence. Emotional appeal is often incorporated within the sequence to resonate with the audience, while logical reasoning may be used to support the claims made. Rhetorical questioning can engage the audience but does not inherently drive the motivational process as effectively as fostering cognitive dissonance does. By creating a need and highlighting the discrepancies between the audience's current beliefs and the desired actions, a speaker can enhance the persuasive impact of their message.