What is an important factor to consider when using visuals in presentations?

When using visuals in presentations, it is essential that they support and clarify the spoken content. This means that visuals should enhance the audience's understanding of the material being discussed. Effective visuals can illustrate key points, provide examples, and simplify complex information, making it easier for the audience to follow along and retain the message.

When visuals are aligned with the verbal content, they serve as a tool to reinforce ideas rather than distract from them. This integration ensures that the audience can connect what they see with what they hear, leading to a more cohesive and impactful presentation. Visuals that merely catch attention or are overly complex can lead to confusion or detract from the overall message if they do not serve to clarify or support the spoken content. Thus, the primary goal of using visuals should always be to aid comprehension and enhance communication.