What is implied by the term 'rhetorical criticism'?

The term 'rhetorical criticism' refers to the systematic examination and evaluation of the elements and strategies used within a speech or any other communicative act. Choosing to analyze the components of a speech allows for an understanding of how different elements—such as the speaker's use of ethos, pathos, logos, style, and arrangement—work together to persuade or impact an audience. This type of analysis delves into the effectiveness of these components in conveying the speaker's message and achieving their persuasive goals.

Focusing on evaluating a speech's components enables critics to provide insights about the effectiveness of rhetorical strategies employed, as well as to assess how well the speech meets its intended purpose. This critical evaluation is essential for understanding the nuances of rhetoric and communication, making it a foundational aspect of rhetorical criticism.