When attempting to persuade an audience that is neutral, what should you refer to?

When trying to persuade a neutral audience, referring to beliefs that listeners share is particularly effective because it creates a sense of connection and common ground. When you highlight shared beliefs, you foster a sense of community and dialogue, which is essential for persuasion. By anchoring your argument in commonly accepted ideas or values that resonate with the audience, you help them feel included in the conversation and more open to the points you are presenting. This approach ensures that the audience doesn't feel alienated or confrontational, making them more receptive to your message.

In contrast, other options may not effectively engage a neutral audience. For instance, mentioning unshared beliefs could alienate listeners who do not identify with those views. Citing expert opinions may add credibility to your argument, but it does not necessarily connect with the audience on a personal level. Common interests can also be relevant, but they might not always align with the beliefs that bind the group together, which is why focusing on shared beliefs often proves more impactful.