Which appeal refers to human emotion, according to Aristotle?

The appeal that refers to human emotion, according to Aristotle, is pathos. This term is used to describe the way in which a speaker or writer attempts to elicit an emotional response from their audience. By tapping into feelings such as pity, anger, joy, or fear, a communicator can create a stronger connection with their audience, making the message more persuasive and impactful.

Pathos is particularly effective in rhetoric because emotional engagement can motivate people to act, reinforce beliefs, or change perceptions. When a speaker illustrates poignant stories or compelling personal anecdotes, they effectively use pathos to evoke empathy or connection with the audience, thus enhancing the overall persuasiveness of their argument.

Understanding how pathos operates helps speakers craft their messages in a way that resonates with their audience on a deeper, more personal level. While other appeals, such as logos (appeal to logic and reason) and ethos (appeal to credibility and ethics), are important components of effective communication, pathos specifically focuses on the emotional aspect of persuasion, making it a critical tool in rhetoric.