Which approach to persuasion involves presenting logical arguments and evidence?

The approach to persuasion that involves presenting logical arguments and evidence is known as logos appeal. This method relies on reasoning and logical consistency to convince an audience. By utilizing facts, statistics, and rational reasoning, the speaker is able to build a compelling case that guides the audience through a logical progression of ideas. This creates a stronger foundation for the argument, making it more persuasive when the audience is presented with clear and structured information.

In contrast, emotional appeal focuses on tapping into the audience's feelings and emotions to evoke a response, which is not centered on rational arguments. Ethos appeal relates to establishing the credibility and trustworthiness of the speaker, providing an ethical framework rather than logical evidence. Pathos appeal specifically deals with emotional resonance but does not address logical reasoning or factual support. Therefore, logos appeal stands out as the approach that distinctly emphasizes logical argumentation and evidence-based persuasion.