Which term encompasses the strategic use of words and symbols to achieve a goal?

Rhetoric is the term that refers to the strategic use of language, symbols, and persuasive techniques to achieve a specific goal, particularly in communication. This practice involves various methods to influence the audience's perceptions, beliefs, and emotions, shaping their responses and actions accordingly. Rhetoric is not just about the content of the speech or writing; it emphasizes the manner in which the message is delivered and the intent behind the words.

In various contexts, such as politics, advertising, or literature, rhetoric plays a crucial role in crafting compelling arguments and persuading listeners or readers. Understanding rhetoric allows individuals to analyze and create more effective communication, recognizing how different elements contribute to persuasion and influence. This is fundamental for anyone engaged in public speaking, debate, or any form of written communication aimed at impacting others.